Do you know Zhihu?

What is Zhihu?

The online Q&A of China, with over 200 million topics.

Where the Western world has Quora, China has Zhihu (知乎). Zhihu, directly translating to: “Do you know?”, is a Q&A platform where users can post questions which in turn can be liked, answered and shared by other users.

Active users 220 million
Daily active users 34 million
China's knowledge sharing community. #1

How can I advertise on Zhihu?

Zhihu APP Zhihu APP shows the app open screen with the advertising form on the screen via the boot screen. Zhihu app includes map ads focused on geolocation with ads position 1/2 frames which can be found at the top of the page. Another format is Zhuhu app information and answer flow.
Zhihu Mobile Includes general colom with Zhihu Q&A with banner ads. Another option is to use the recommended Q&A ads position.
Zhihu Web You can have Zhihu Web Information Flow with banners in the feed as well as Zhihu pages followers.
Zhihu Web & App Includes two ad formats: brand catalogue with native banner content or placement in an article.

Ready to get going? Choose a plan.

Plan 1
Social
WeChat Verified Account

WeChat has over a billion users. Post articles, create moments for your followers, run ad campaigns and create mini sites to introduce users to your product.

Weibo Account

445 million people use the micro blogging site, Weibo, every month. It’s highly effective in targeting potential customers for your brand.

YouKu Account

Take advantage of one of China’s top rated video streaming providers. Create videos, run ads, and engage with followers to promote your presence.

iQiyi Account

Take advantage of one of China’s top rated video streaming providers. Create videos, run ads, and engage with followers to promote your presence.

ICP / Hosting / Emails Consulting

Mobiblade is an official reseller of Alibaba Cloud. We help with Web Hosting, ICP licensing and website domains.

Plan 2
Custom
Ready to get going?

Customize your Plan, choose the media channel you want

WeChat Verified Account Creation and Ads Funding

WeChat has over a billion users. Post articles, create moments for your followers, run ad campaigns and create mini sites to introduce users to your product.

Douyin (Chinese TikTok) Account Creation and Ads Funding

By having the option to interact with top Chinese TikTok influencers, we can have short interactive brand videos shared and involve millions of followers.

Programmatic Advertising (EternityX)

EternityX is a powerful programmatic solution for your Chinese audience. They power one of the most advanced marketing technologies on the market today, allowing clients to target extremely specific audiences across a huge range of media.

Weibo Verified Account Creation and Ads Funding

445 million people use the micro blogging site, Weibo, every month. It’s highly effective in targeting potential customers for your brand.

Baidu Account Creation and Ads Funding

Baidu has the second largest search engine in the world, and held a 76.05% market share in China’s search engine market. It offers various services, including a Chinese search engine search, brand-zone or display ads, as well as a mapping service called Baidu Maps.